RAMIRENT PLC             PRESS RELEASE 	25.2.2010                            


RAMIRENT UNVEILS NEW BRAND IDENTITY AND STRATEGY                                

Ramirent is unveiling a new refocused brand identity and strategy, and adopts a 
unifying new global brand promise “Let's solve it”. The streamlined Ramirent    
brand emphasizes its commitment to simplify customers' business by delivering   
Dynamic Rental Solutions™ that improve productivity and efficiency.             

A briefing for press is held today at Ramirent's outlet in Hakkila (visiting    
address: Tikkurilantie 12, 01380 Vantaa) in Finland.                            

A unifying brand                                                                
“Ramirent is one of the leading companies in its industry. We believe in a      
decentralised business model that captures the entrepreneurial spirit in the    
Group. However, there are internal synergies and external business benefits to  
be gained from working more as one company. With the new identity, we begin a   
journey towards a stronger and more unified Ramirent as a company and brand. So 
that all our local business can benefit from the resources and power we have as 
a group”, says Magnus Rosén, President & CEO, Ramirent Group.                   

Group company brands that do not have clear complementary roles will be         
integrated with the group and master brand. For example in Norway, where        
Ramirent is known under the trademark Bautas, the group brand will be taken into
use.                                                                            

Let's solve it                                                                  
The new group brand promise “Let's solve it” will be used as a tagline to the   
new Ramirent logo worldwide. It reflects a company-wide mission to simplify     
customers' business by delivering Dynamic Rental Solutions™. It is a brand      
promise and call to action of being a responsive, active and forward-moving     
partner to our customers with a unique sense of dynamism.                       

The new Rami-man                                                                
The Rami-man symbol has also been renewed. Historically, he has changed every 10
years. The Rami-man has now been aligned with our new brand identity. Leaning a 
bit forward, thumbs up connecting to the tagline ”Let's solve it” and a friendly
and smart face makes the new Rami-man a fitting spokesman for Ramirent.         

New website                                                                     
A renewed web site (www.ramirent.com) has also been launched today with improved
navigation and new look. Downloadable new logos can be found at the Media       
section of the web site. Downloadable new logos can be found at the Media       
section of the web site.                                                        

The Stockholm-based brand development agency Grow have acted as consultants in  
the re-branding process.                                                        


FURTHER INFORMATION:                                                            
Magnus Rosén, President and CEO, tel. +358 20 750 2845                          
Franciska Janzon, Director, Corporate Communications/ Branding, tel. +358 20 750
2859                                                                            

DISTRIBUTION:                                                                   
NASDAQ OMX Helsinki                                                             
Main news media                                                                 
www.ramirent.com                                                                

Ramirent is a leading equipment rental group delivering Dynamic Rental          
Solutions™ that simplify business. We serve a broad range of customers,         
including construction and process industries, shipyards, the public sector and 
households. In 2009, Group sales totalled EUR 503 million. The Group has 3,000  
employees, at 344 locations in 13 countries in Northern, Central and Eastern    
Europe. Ramirent is listed on the NASDAQ OMX Helsinki Ltd.

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