PRESS RELEASE
9 June 2011

 

On 8 June 2011 Ramirent received the ERA Marketing Award for its strategic name change campaign from Bautas to Ramirent in Norway. The award was received at the Annual Convention of the European Rental Association (ERA) held in Amsterdam, the Netherlands.

Ramirent earned the award based on carrying out a strategically well-founded and efficiently planned and executed name change campaign.
 
“Ratings show that it has been one of the most effective name change campaigns in Norway ever. In addition, it raised public awareness about renting as a good alternative to owning equipment,” said Ann-Kristin Ytreberg, Ramirent Norway’s Marketing Director. ”Moreover, this was more than a promotional campaign, as it managed to involve and inspire all employees of the company. The energy from the campaign was also used to improve internal processes, which will have a long-term impact in raising the bar of quality at Ramirent and hopefully also within the equipment rental industry as a whole.”

“While Bautas was a very strong brand in Norway, it was the only subsidiary of Ramirent with a separate brand and time had come for Bautas to join the rest of the family. Now we have the same brand in all our countries. The name change is a part of an extensive re-branding effort centrally in Ramirent, with increased focus on our company mission, vision, values and strategic direction,” said Magnus Rosén, President and CEO of Ramirent Group. “The Group is streamlining its different systems and processes, and as Norway generates about one fourth of the Group’s sales, the change emphasized the willingness and enthusiasm around working and acting as one brand and company.”

                                              

FURTHER INFORMATION:
Ms. Ann-Kristin Ytreberg, Marketing Director, Ramirent Norway, phone +47 40 857 671
Ms. Franciska Janzon, Director, Corporate Communications and Branding, +358 20 750 2859

 

Additional information on ERA’s Rental Awards is available at www.erarental.org

 

Ramirent is a leading equipment rental group delivering Dynamic Rental Solutions™ that simplify business. We serve a broad range of customers, including construction and process industries, shipyards, the public sector and households. In 2009, Group sales totalled EUR 531 million. The Group has 3,000 employees at some 382 locations in 13 countries in Northern, Central and Eastern Europe. Ramirent is listed on the NASDAQ OMX Helsinki Ltd.