PRESS RELEASE
10 MAY 2011
Today Ramirent launches its signature melody ”Let’s solve it” in an animated film, where the Ramirent spokesman Rami, presents the benefits of renting. For the first time in moving action.
“Our work continues in mastering all touch points and opportunities, where our brand engages our customers. We have created a strong Ramirent brand image and a visual identity in print, web, and physical environments such as outlet customer service areas. Now we are renewing how we sound and appear,” says Franciska Janzon, Director of Corporate Communications and Branding.
“It is with pleasure we invite you to enjoy Ramirent’s melody Let’s solve it that helps us to differentiate from competitors and strengthen our easy-going and down-to-earth like brand personality on our markets. This is a new and exciting way for us to reach out to new potential customers and other stakeholders.”
Rami points out: Why buy when you can rent?
Everybody knows Rami. He is probably the best-known face and promoter of Ramirent. The idea of using him as an animated spokesman is to present the benefits of renting, and our problem-solving business approach, in a creative, amusing and entertaining way.
“For our company, Rami has always been an important symbol that represents our values, Open, Progressive and Engaged. This is even more clearly expressed by Rami in full action in the animated movie,” continues Franciska Janzon.
In the animated movie Rami presents the key financial and practical benefits of renting which in other words mean that we help our customers to focus on their core business. By minimising investments, releasing capital and easing the burden of administration through renting, instead of owning their own fleet of machinery, we make it possible.
This is why increasingly more companies discover the benefits of renting machinery and equipment from Ramirent. Or as we like to summarize our job – Let’s solve it!
Watch, listen and download
Enter Ramirent group’s Facebook page and watch the animated film with the signature melody ”Let’s solve it” and download new ring tones for your mobile:
FURTHER INFORMATION:
Franciska Janzon
Director, Corporate Communications and Branding
Direct +358 (0)20 750 2859
Ramirent is a leading equipment rental group delivering Dynamic Rental Solutions™ that simplify business. We serve a broad range of customers, including construction and process industries, shipyards, the public sector and households. In 2010, Group net sales totalled EUR 531 million. The Group has some 3,000 employees at some 382 permanent outlets in thirteen countries. Ramirent is listed on the NASDAQ OMX Helsinki Ltd.
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