Vantaa, Finland, 2011-06-29 09:04 CEST (GLOBE NEWSWIRE) — 29 JUNE 2011
RAMIRENT SHOP-IN-SHOP IN LEROY MERLIN STORES IN POLAND
Ramirent has launched a shop-in-shop concept in Poland with Leroy Merlin, a worldwide home-improvement and gardening retailer. Ramirent strengthens its presence in the Polish DIY market with the opening of the first shop-in-shop outlets in Leroy Merlin stores in Warsaw, Poznań and Szczecin.
“The main objective of our cooperation with Leroy Merlin is to widen our customer base to small entrepreneurs and private individuals. At the same time, we are expanding our light machinery product offering and our presence in the tool hire market, which has a very low penetration rate in Poland today. So far, we have seen really high interest among customers and we are confident that there is a huge potential in the private customer market,” said Tomasz Walawender, SVP, Europe Central.”We are excited about our cooperation with Leroy Merlin, which has an extensive network of 35 stores across Poland and a strong brand in the Polish DIY market.”
Leroy-Merlin helps residents and homeowners with their home-improvement projects and now complements its offering with Ramirent’s rental services in Poland. Marcin Wójtowicz, Shop Manager at Leroy Merlin explains: “We are introducing a new shop-in-shop concept in Poland in order to make life easier for our customers, who can now hire tools in addition to finding the right DIY solutions from our comprehensive product offering. Our first experiences are promising, as our customers have shown high interest in Ramirent’s rental offering and already there’s a waiting list for some of the tools.”
Ramirent started operations in Poland in 2000. With a total of 40 outlets throughout the countryand three shop-in-shop outlets, Ramirent is today the leading construction machinery rental company in Poland.
For further information
Mr. Tomasz Walawender, SVP, Ramirent Europe Central, Phone: +48 607 219 258
Ramirent is a leading equipment rental group delivering Dynamic Rental Solutions™ that simplify business. We serve a broad range of customers, including construction and process industries, shipyards, the public sector and households. In 2010, Group net sales totalled EUR 531 million. The Group has some 3,000 employees at some 382 permanent outlets in thirteen countries. Ramirent is listed on the NASDAQ OMX Helsinki Ltd.
Leroy Merlin, part of the Adeo group, is the fourth-largest DIY retailer in the world, the second largest in Europe and the largest in France. Leroy Merlin has more than 290 home improvement stores in 12 countries.
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